Plan a week of social content in one hour
Posting “whenever you think of it” is the number one reason people give up on social media. The fix is not posting more: it is deciding once a week, then letting scheduling do the rest. Here is the method we recommend, tested with creators and small marketing teams alike.
Step 1: Set three content pillars
A pillar is a recurring theme your audience associates with your account: behind the scenes, practical tips, your products, answers to frequent questions… Three pillars are enough. They kill the “what do I post?” question for good: every post belongs to a pillar, full stop.
Step 2: Pick a sustainable frequency
Three posts a week for a year beats one a day for three weeks. Look at what you actually published last month: that is your natural pace. Add one more post, not five.
Step 3: Block one hour, produce in batch
Batching means producing the whole week’s content in a single session. Your brain stays in one mode (writing, then visuals, then scheduling) instead of switching hats ten times a day.
- 10 minutes: list the week’s topics, one per slot, spread across your pillars.
- 25 minutes: write all the copy in one go, without chasing perfection.
- 15 minutes: prepare or select the visuals.
- 10 minutes: schedule everything in the calendar.
Step 4: Adapt per network instead of duplicating
The same topic is not told the same way on Instagram and on LinkedIn. Keep the substance, change the form: a more direct hook and hashtags on Instagram, a longer take with lessons learned on LinkedIn, a short and punchy version for TikTok. That is exactly what Perroly’s writing assistant does: you write once, it drafts one version per network, and you approve or tweak.
Step 5: Leave room for the unexpected
A grid that is too full becomes a prison. Keep one free slot per week for news, a spontaneous idea or a reaction to something happening in your field. Scheduling handles the routine; you keep the spontaneity.
The Sunday-evening checklist
Before closing your planning session, check these five points:
- Every post belongs to an identifiable pillar.
- No network receives a raw copy-paste from another.
- Dates and times match your audience’s habits.
- One slot is still free for the unexpected.
- Last week’s posts were reviewed: what do we repeat, what do we drop?