Scheduling and Publishing on Threads: The Complete Feature Guide
Threads lets you publish text, images, videos, and polls, with posts up to 500 characters and up to 20 media items per post, but the app itself has no native way to schedule a post in advance: for that, you need a third-party tool like Perroly. This guide covers what’s actually possible on Threads today, and what still isn’t, like music on posts.
1. What you can post on Threads
Threads supports text, images, short videos, and polls, with the option to attach several media files to the same post. It’s a conversational format, close to a thread: replies stack up and form a public back-and-forth.
For a brand or creator, it’s a good fit for quick takes, behind-the-scenes moments, and reacting in real time, a complement to Instagram rather than a replacement for it.
2. Scheduling Threads posts
The Threads app doesn’t offer native scheduling: there’s no way to plan a post inside the app and have it go out later on its own. To schedule on Threads, you need a third-party tool officially connected to the account, like Perroly, which publishes at the planned time without manual action. The full breakdown is in our dedicated article: can you schedule posts on Threads?.
In practice, that means preparing several posts ahead of time, laying them out on a calendar, and letting the tool publish them at the right moment, useful for staying consistent without being glued to your phone every day. The same logic applies to planning content further out, as covered in plan a week of content in one hour.
Publishing on Threads with Perroly
3. Limits to know: characters and media
A Threads post can hold up to 500 characters and up to 20 images or videos. Those ceilings shape how you structure a message. Beyond that, you need to split it into a chain of posts to form a thread. The full number-by-number breakdown is in Threads character, photo, and topic tag limits.
These limits shift from one update to the next: treat them as a snapshot of the platform as of this article’s publication date.
4. Topic tags to categorize a post
Threads offers topic tags, which let you attach a post to a specific theme so people interested in that topic can find it more easily. It’s a categorization tool, not just a hashtag dropped into the text.
Adding a relevant topic tag makes sense when the post covers an identifiable subject (an industry, an event, an interest) rather than forcing a tag onto a personal or generic post.
5. What Threads still doesn’t have
Unlike Instagram Reels, Threads doesn’t let you add music to a post. There’s also no native scheduling, as covered above. Worth knowing before building a content strategy that assumes those features exist.
The platform moves fast, and what’s missing today may show up tomorrow. Until then, it’s better to build around what actually exists rather than what you assume is there.
6. Publishing on Threads without thinking about it every day
Perroly officially connects your Threads account and lets you write, schedule, and publish your posts alongside your other networks from one place, with an automatic retry if something fails on the platform’s end. The product is free during its launch phase.
To go further on scheduled publishing in general, check out the publishing page.
Frequently asked questions
Can you schedule Threads posts directly in the app?
No, the app doesn’t offer native scheduling; you need a third-party tool officially connected to the account, like Perroly.
How many characters can a Threads post contain?
Up to 500 characters per post.
What is a topic tag on Threads?
A subject label that categorizes the post to make it easier to discover around a given theme.
Can you add music to a Threads post like on Reels?
No, that feature doesn’t exist on Threads as of this writing.