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ChatGPT Ads Manager (ads.openai.com): a guided tour of the interface

The Perroly team·October 2, 2026·8 min read

“ChatGPT ads manager” is one of the most-searched queries around ChatGPT advertising, in the US and in France alike. Ads Manager is OpenAI’s self-serve tool at ads.openai.com, where you create, run and measure campaigns. Here is what you will find there as of October 2, 2026, screen by screen, and what is still missing compared with Google or Meta.

Key takeaways

Ads Manager lives at ads.openai.com and is self-serve in more than 60 countries.
Classic structure: campaign → ad group → ad. Targeting uses context hints at ad-group level.
Metrics: impressions, clicks, spend, CTR, CPC, CPM, conversions, attributed sales and ROAS. No impression share or competitive auction data.
September updates: a plugin to manage campaigns in natural language, a Shopify app, a HubSpot integration and bulk product campaign creation.

Getting into Ads Manager

You sign up at ads.openai.com. OpenAI verifies the business before granting full access: allow a few days. Then you fill in the advertiser name and favicon (shown on your ads), and billing: legal name, address, email and card. There is no minimum spend.

Ads Manager follows the platform’s rollout: the US, Canada, Australia, the UK, Japan, South Korea, Brazil, Mexico, 31 European markets, India, the Middle East, North Africa and, since September 23, 2026, seven Southeast Asian markets and Taiwan. More than 60 countries in total.

Campaign structure

If you know Meta or Google Ads, you will feel at home:

What lives where in Ads Manager

What you setWatch out for

CampaignBuying goal (CPM, CPC, conversions), budget, dates, countriesOne goal per campaign

Ad groupContext hints, bidOne group = one intent

AdURL, headline, description, square imageReview AI-customised copy

The settings that matter

Context hints: natural-language phrases describing the conversations you want. They are the core of targeting and what sets ChatGPT apart. See our guide with examples.
AI text customisation: the system can adapt headline and description to the conversation and translate them. Studio en-tête found it switched on by default on a European account; OpenAI presents it as optional. Check the setting before launch.
OpenAI pixel or Conversions API: essential to measure anything beyond clicks, and to use the conversions goal.
URL parameters: add UTMs to find this traffic in your analytics tool.

What you can measure

Reports show impressions, clicks, spend, CTR, CPC, CPM, conversions, attributed sales, cost per attributed sale and ROAS, with CSV export. OpenAI never shares conversation content: you see aggregates, never the questions users asked.

Still missing, according to Search Engine Journal: no auction insights, no impression share, no competitive reporting and no industry benchmarks from OpenAI. In practice you know what you won, not what you missed.

What changed in September 2026

Ads Manager updates in September

Ads Manager plugin: create, edit and analyse campaigns in natural language

ChatGPT Ads app for Shopify: catalog and conversions synced (US on Sept. 16, other markets on Sept. 23)

HubSpot integration: build ads and follow up leads from the CRM

Bulk product campaigns from a spreadsheet, with review status per product

Sponsored Agents in testing with select US advertisers

Our tips for getting started

Start with one click-based campaign and two or three ad groups, each built around one intent.
Install the pixel before launching, even if you start on clicks.
Judge nothing before three to four weeks and 300 clicks: volumes are still low.
Export your reports weekly: the interface’s history views remain basic.

Where Perroly fits

Perroly does not replace OpenAI’s Ads Manager. It runs your other platforms (Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat) from the Ads module, so you can compare them with ChatGPT Ads, and handles the Instagram and Facebook conversations your campaigns generate with messaging automations. For budgets, see ChatGPT Ads pricing.

Frequently asked questions

Where is the ChatGPT Ads Manager?

At ads.openai.com. You create an account, which OpenAI verifies before granting full access.

Which countries can use ChatGPT Ads Manager?

More than 60 as of October 2026, including the US, Canada, the UK, 31 European markets, India and, since September 23, Southeast Asia and Taiwan.

Can you see the questions users asked?

No. OpenAI does not share conversation content: reports are aggregated.

Can you manage ChatGPT campaigns from Shopify or HubSpot?

Yes since September 2026: a Shopify app syncs catalog and conversions, and a HubSpot integration lets you create ads and follow leads from the CRM.