Blog
Concrete advice,
no fluff.
Ads, organic content, automated DMs, choosing your tools: what we learn building Perroly, with the numbers to back it up.
- Ads
Meta AI ads in 2026: what AI is actually doing to your campaigns
10 min read - Ads
Meta, TikTok, LinkedIn and Google ad libraries: how to spy on competitors (legally)
11 min read - Tools & comparisons
ManyChat pricing 2026: free plan, Pro at $39 and what you will actually pay
9 min read - Organic
How to schedule Instagram posts in 2026: 3 methods (and which to pick)
8 min read - Tools & comparisons
Best free social media scheduler in 2026: what free plans really give you
9 min read - Tools & comparisons
How much does a community manager cost in France in 2026? Salary, freelance rates and agency retainers
9 min read - Organic
France’s under-15 social media ban: where the law stands and what it means for brands
8 min read - Organic
Australia’s under-16 social media ban, ten months in: what happened and what it means for brands
10 min read - Tools & comparisons
The best Hootsuite alternatives in 2026 (free and cheaper options, compared)
10 min read - Tools & comparisons
ManyChat alternatives in 2026: 5 cheaper ways to automate Instagram DMs
9 min read - Organic
Instagram Plus: price, features, and whether it is worth it for brands
8 min read - Tools & comparisons
AI social media manager: what it can really do in 2026 (and what it can’t)
9 min read - Tools & comparisons
Social media management pricing in 2026: what US and Australian businesses actually pay
9 min read - Automation & DMs
Why does Instagram say “Business chat” in your DMs? What it means in 2026
7 min read - Ads
ChatGPT Ads pricing 2026: CPC, CPM and minimum budget, the real numbers
9 min read - Ads
ChatGPT Ads Manager (ads.openai.com): a guided tour of the interface
8 min read - Ads
ChatGPT Sponsored Agents explained
7 min read - Ads
ChatGPT Shopping: product feeds, carousels and ecommerce ads (2026)
9 min read - Ads
ChatGPT Ads context hints: examples by industry and how to write them well
8 min read - Ads
ChatGPT Ads vs Google Ads: which to choose in 2026?
8 min read - Ads
ChatGPT Ads: the complete guide to launching your first campaign (2026)
12 min read - Ads
The history of ChatGPT Ads: from “last resort” to 52 countries in seven months
8 min read - Ads
ChatGPT Ads early results: CPC, CPM and CTR benchmarks from the US and Europe
10 min read - Ads
2026 ad costs: CPM, CPC and CTR benchmarks for Meta, TikTok, LinkedIn and ChatGPT
9 min read - Ads
Meta Ads 2026: benchmarks by industry and what Andromeda changed
9 min read - Ads
TikTok Ads 2026: costs, benchmarks and how to launch a campaign that works
8 min read - Ads
LinkedIn Ads 2026: benchmarks by format, and why Thought Leader Ads crush everything
8 min read - Ads
Click-to-Message ads: turning an Instagram, Messenger or WhatsApp click into a conversation
8 min read - Ads
Advertising on Threads and WhatsApp in 2026: Meta’s new placements
6 min read - Organic
Instagram organic in 2026: what actually works (data from 35 million posts)
9 min read - Organic
TikTok organic in 2026: what works (data from 2 million videos)
8 min read - Organic
LinkedIn organic in 2026: what still works with reach cut in half
8 min read - Ads
Google Ads or Meta Ads in 2026: which should your business choose?
9 min read - Ads
Pinterest Ads 2026: costs, benchmarks and who it’s worth it for
6 min read - Ads
Snapchat Ads 2026: costs, benchmarks and how to reach 15–30 year olds
6 min read - Ads
Reddit Ads 2026: the fastest-growing ad platform, costs and how-to
7 min read - Ads
Advertising in AI in 2026: ChatGPT, Google AI Mode, Gemini, Perplexity
7 min read - Ads
How much should a small business spend on ads in 2026? The calculation, platform by platform
8 min read - Ads
Advantage+ or manual campaigns on Meta: what 640 incrementality tests say
7 min read - Organic
YouTube Shorts in 2026: what works to get views (and subscribers)
7 min read - Organic
Facebook organic in 2026: does it still work?
7 min read - Organic
Threads in 2026: what works to gain visibility
6 min read - Organic
Social media SEO in 2026: getting found on Instagram, TikTok… and Google
8 min read - Organic
GEO: how to get your brand cited by ChatGPT, Gemini and Perplexity in 2026
9 min read - Organic
UGC and content creators in 2026: what it costs and how to use it
7 min read - Automation & DMs
Auto-replying to Facebook comments: the method and Meta’s rules
7 min read - Automation & DMs
Automatically thanking Instagram story mentions (with examples)
6 min read - Automation & DMs
Instagram and Facebook away messages: 10 ready-to-copy examples
6 min read - Automation & DMs
Instagram DM limits in 2026: what Meta actually allows
7 min read - Tools & comparisons
Perroly vs ManyChat: which tool to automate Instagram DMs in 2026?
7 min read - Tools & comparisons
Perroly vs Later: which tool to plan Instagram in 2026?
6 min read - Tools & comparisons
Perroly vs Agorapulse: which tool to manage your social inbox in 2026?
6 min read - Tools & comparisons
Best social media management tools in 2026
8 min read - Automation & DMs
Perroly’s 7 Automation Triggers, Explained
8 min read - Ads
Boosting a Post vs Building a Campaign in an Ads Manager: The Real Differences
6 min read - Organic
Scheduling and Auto-Publishing TikTok Videos: What’s Actually Possible
7 min read - Tools & comparisons
Replace the Metricool + ManyChat combo with one tool
7 min read - Automation & DMs
Automating DMs Without Getting Banned: The Rules to Follow
6 min read - Ads
Organic vs Paid Social Media: The Difference, and How to Combine Them
7 min read - Tools & comparisons
Getting started with Perroly: a step-by-step guide
6 min read - Organic
Instagram Carousel: How Many Photos and How to Use It Well
7 min read - Organic
One message, six networks: adapting without losing your voice
6 min read - Tools & comparisons
Best Metricool alternatives in 2026: 8 tools compared (with pricing)
10 min read - Automation & DMs
Why Can’t I Reply to an Instagram Message Anymore?
6 min read - Organic
Social media metrics that actually matter (and those that just flatter)
6 min read - Ads
Managing Organic Posts and Meta & Google Ads From One Tool
7 min read - Organic
Threads Character, Photo, and Topic Tag Limits
6 min read - Automation & DMs
Automate your Instagram DMs without sounding like a robot
7 min read - Tools & comparisons
Perroly vs Buffer: scheduling alone or scheduling plus automation?
6 min read - Automation & DMs
Automatic Welcome Message: Structure and Examples That Work
6 min read - Organic
Plan a week of social content in one hour
7 min read - Organic
The Best Time to Post on Instagram, LinkedIn and TikTok in 2026
6 min read - Organic
Can You Schedule Posts on Threads?
6 min read - Tools & comparisons
Perroly vs Hootsuite: which tool fits a small team or a creator?
6 min read - Automation & DMs
Comment-to-DM: Automatically Reply to an Instagram Comment
7 min read - Organic
Putting a Link in the First Comment on Instagram and LinkedIn
6 min read - Organic
Scheduling and Publishing on Threads: The Complete Feature Guide
8 min read - Tools & comparisons
Perroly vs Metricool: which tool should you choose for social media management?
7 min read - Automation & DMs
Automating Instagram and Facebook Messaging: The Complete Guide
9 min read
12 of 79
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